Projects

Mastercard launched a social and educational project to support small businesses that were hit hardest by the pandemic. Experts, opinion leaders and bloggers provided mentoring support to the businesswoman. The marketing goal for Mastercard is to strengthen trust and loyalty.

Result: an audience of 55,000 people was reached, who participated in the project’s free events for 2 months.

results

developed

MASTERCARD
BUSINESS BONUS

In February 2019, an updated loyalty program was developed and launched.
Over the course of 3 years, 11 customized versions of programs were created for the largest banks.
Effective special projects have been launched with OneTwoTrip and Yandex.
Projects have been created and launched - BB Geo, an anti-crisis business support project using Boomstarter, etc.

results

TASKS

Development of a loyalty program. Organization of work with partners.
Launch of a loyalty program and related projects.

completed

registered cards

> 64 000

30%

Mastercard Business Bonus - loyalty program for Mastercard business card holders. Program based on the use of special discounts and partner offers: to participate, you must register your card on the website business.mastercard.ru and pay for purchases with an MC card.

unique users

> 52 000

MASTERCARD & DISNEYLAND
PROMOTION IN THE CENTRAL CHILDREN'S WORLD

EXHIBITION FOR BUSINESS
METRO EXPO

The brand presentation concept was created.
The design project of the stand was developed.
The design projects of the stands, corporate style, creative materials and integration into the business part of the event were created.
The client's participation in the exhibition was ensured, the stand was built and technical equipment was installed.
The program of events at the stands was developed.
The work of the personnel for interactive zones was organized.
Advertising uniforms were sewn.
Printed products and gifts for the participants were created.

Mastercard took part in one of the largest business events in Russia.

Marketing goal – increasing brand recognition and awareness.

results

Full development of the concept for presenting the brand at the exhibition.
Development of design projects for stands.
Organization of stands.
Development of the program of events.
Holding the exhibition.

tasks

MASTERCARD & DISNEYLAND
PROMOTION IN THE CENTRAL CHILDREN'S WORLD

A branded stand for the promotion has been developed in the Detsky Mir store.
Banners, posters and other marketing materials were created and produced.
An online campaign was developed and launched.

During the month, a promotion was held with guaranteed gifts and a drawing for the main prize—a trip to Paris for payment with Mastercard cards. The event was part of The Disney Ball campaign.

Marketing goals: attracting attention to the brand, increasing the number of users and the number of payment transactions using Mastercard.

completed

Organization of promotions
Creation of marketing materials

tasks

case will be here soon

TALKING ABOUT IMPORTANT

CONVERSATIONS
ABOUT IMPORTANT

Mastercard and the Skolkovo scientific and technological complex conducted 4 live broadcasts on the topics of business, science, innovation and technology with the participation of celebrity guests - Vladimir Pozner, Alexey Malinovsky and Alexander Tsypkin.

The marketing goal is to attract attention to the brand and increase fame.

results

Press tour to the Irkutsk region as part of the Decade of Science
and technologies

Press tour to the Irkutsk region within the framework of the Decade of Science
and technology

Organizing visits by media representatives to popular science tourism sites
Popularization and information support of the Decade of Science and Technology
Establishing strong relationships with media representatives at the federal and regional levels.

TASKS

completed

The task is to organize and conduct a press tour of the objects of the popular science route in the Irkutsk region within the framework of the Decade of Science and Technology for federal and regional media representatives (journalists, influencers and bloggers) working in scientific and technological areas.

case will be here soon

MOSCOW
2030

FORUM
GREEN BRICS

Integration with the business program in the BRICS Cloud Cities forum
16 sessions and 16 online lectures from leaders of the Russian and international arena
International hybrid EKOTON for youth of BRICS countries
Construction of the technology exhibition

TASKS

completed

To create an image of Moscow as a leader of environmental change and a visionary of technological development in the field of environmental management Promote leadership practices in urban environmental management and promote Moscow companies to foreign markets Create an international platform under the auspices of Moscow, where the megacities of the BRICS+ countries will develop a joint environmental strategy and standards

MOSCOW
2030

Integration into the Moscow 2030 festival site
A series of unusual installations and stands
Creating a souvenir handout for children
Creation of a concert and educational program at three venues - Zaryadye Concert Hall, Luzhniki Sports Complex, Muzeon

TASKS

completed

Introduce to Muscovites the main activities of the Department of Natural Resources and Environmental Protection

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