when winning becomes a habit
when winning becomes a habit
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MASTERCARD "I'M IN!"
Mastercard launched a social and educational project to support small businesses that were hit hardest by the pandemic. Experts, opinion leaders and bloggers provided mentoring support to the businesswoman. The marketing goal for Mastercard is to strengthen trust and loyalty.
Result: an audience of 55,000 people was reached, who participated in the project’s free events for 2 months.
Result: an audience of 55,000 people was reached, who participated in the project’s free events for 2 months.
results
developed
EXHIBITION FOR BUSINESS
METRO EXPO
METRO EXPO
- The brand presentation concept was created.
- The design project of the stand was developed.
- The design projects of the stands, corporate style, creative materials and integration into the business part of the event were created.
- The client's participation in the exhibition was ensured, the stand was built and technical equipment was installed.
- The program of events at the stands was developed.
- The work of the personnel for interactive zones was organized.
- Advertising uniforms were sewn.
- Printed products and gifts for the participants were created.
Mastercard took part in one of the largest business events in Russia.
Marketing goal – increasing brand recognition and awareness.
Marketing goal – increasing brand recognition and awareness.
results
- Full development of the concept for presenting the brand at the exhibition.
- Development of design projects for stands.
- Organization of stands.
- Development of the program of events.
- Holding the exhibition.
tasks
CONVERSATIONS
ABOUT IMPORTANT
ABOUT IMPORTANT
Mastercard and the Skolkovo scientific and technological complex conducted 4 live broadcasts on the topics of business, science, innovation and technology with the participation of celebrity guests - Vladimir Pozner, Alexey Malinovsky and Alexander Tsypkin.
The marketing goal is to attract attention to the brand and increase fame.
The marketing goal is to attract attention to the brand and increase fame.
results
team
Murashchenko Nadezhda
25 years of experience in development and implementation of advertising strategies and communications. Extensive experience in trainings and public speaking for partners. More than 10,000 implemented promotional campaigns and events. Experience in adapting advertising strategies for the markets of Kazakhstan and Uzbekistan. Worked with Mastercard, Samsung, JTI, P&G, Seldico, Wella, Beiersdorf, Natura Siberica, ANO National Priorities, Bashneft, Nestlé, AFK Sistema.
result oriented
client service director
Murashchenko Vera
Chief client service director
In the advertising and marketing communications industry for more than 25 years, more of of which in managerial positions. She headed 2 agencies: ADV Experience and DPG Agency. Extensive experience in creating and managing large teams and projects. Creates campaigns that receive awards at festivals. Worked with MasterCard, Microsoft, Ozon, Ferrero, Sberbank, VK, Nestle, PepsiCo, Toyota, Raiffeisen Bank and other large companies.
Kuleshova Angela
senior account manager
More than 25 years in the advertising and marketing communications industry. More than 13 years in managerial positions in leading marketing agencies. Worked with MasterCard, Microsoft, Ozon, Ferrero, Sberbank, VK, Nestle, PepsiCo, Toyota, Raiffeisen Bank and other major players in the market.
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